Anything-as-a-Service (XaaS) is fast becoming one of the most widely used business models in the Digital Solutions Economy. After starting primarily as IT initiatives to more efficiently deliver computing platform and software services, XaaS has evolved in a continually expanding range of B2B and B2C applications.

In addition to enhancing customer loyalty, XaaS also has major benefits for companies with regarding to improving revenue growth and predictability.

A summary of key benefits from XaaS include:

For your customers:

  • Greater range and availability of products and services
  • Lower costs and more flexibility
  • Focus on outcomes, experiences and results rather than ownership
  • Easier options for upgrades, changes and add-ons

For your business:

  • New fast-growth revenue streams
  • Improved stability and predictability of revenues
  • Enhanced customer loyalty
  • Stronger competitiveness and business agility

For a deeper look, read this XaaS blog post by Bramasol’s CEO, Dave Fellers